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TEZIRI - ZeBoutik is our new venture in responsible online commerce. The term "responsible" is not insignificant. And it is hardly interchangeable with "fair," as it is far less demanding.

Our sole aim is to make ZeBoutik a company committed to social justice, environmental awareness, fair pricing (including for the end consumer), and challenging the dominant consumer system.

Our successive projects (Oxala House, Dar Gaïa, Dar Babel, Toguna Café) and now ZeBoutik all share a common goal: to demonstrate that it is entirely possible to build a viable business, capable of creating and sustaining socio-economic activities while making a genuine social and societal contribution.